The full form of logo stands for Language of graphics-oriented. The term LOGO is a symbol which is used to recognize a public identification of a brand or company. LOGO is basically a recognizable graphic design element, often including a name, symbol or trademark, representing an organization or product. Before you start thinking about designing a business card or picking colors for your letterhead, you need a logo. It is used to identify a company, organization, product, or brand. Logo design is all about creating the perfect visual brand mark for a company. Depending on the type, a logo usually consists of a symbol or brand mark and a logo type, along with a tagline.